Yamkers, KAG's everyday household brand, has expanded its fava beans line with three new recipes now reaching Egyptian shelves. The range includes a chili variant developed in response to direct shopper feedback over the past two seasons.
Production runs on the same lines already supplying Yamkers' core sauces and jams, with quality controls unchanged. Distribution coverage matches our existing supermarket and trade network - no new logistics infrastructure was needed.
Early sell-through data from the launch markets is strong. We'll be watching repeat-purchase rates closely as the range settles in over the next quarter.