KAG is entering a new chapter. What started as a single tomato line has grown into a family of brands - each with its own identity, its own shelf, and its own promise to the household it lands in. With Yamkers, Tasbika, and Weekday now sitting alongside the core KAG range, the group is no longer just a producer; it is a portfolio.
The expansion is deliberate. Yamkers carries the everyday fava beans and ready-to-eat range that Egyptian families know. Tasbika brings the heritage of traditional preserves and pantry staples into a modern format. Weekday speaks to the new generation of shoppers who want quality without the formality. Together they let KAG meet the customer wherever they are - on a quick morning run, a weekend table, or an international aisle far from home.
This is also a step forward for our retail and export ambitions. A broader portfolio means broader conversations - with national supermarket chains looking to consolidate suppliers, with regional distributors building category depth, and with international buyers who want one trusted partner across multiple SKUs. From Cairo's hypermarkets to the new corridors in the Gulf, Europe, and North Africa, KAG is opening more doors at once than ever before.
The mission has not changed: real food, made with care, ready to scale. What has changed is the room we now have to do it. More brands, more shelves, more markets - and the same family behind every jar, can, and pouch.